LinkMe
in Bio

Overview
A name used by various link-in-bio, social networking, and digital profile services.
Client:
LinkMe
Year:
2023
Category:
Product
/
Packaging Design
Location:
Los Angeles, CA
The Challenge
LinkMe's campaign used approved long-form source material for broad distribution across TikTok, Instagram Reels, and YouTube Shorts instead of relying on one brand account. Participating clippers created and published 469 short-form videos through hundreds of independent accounts. That breadth brought multiple angles and formats into the campaign within the guidelines. The campaign record reports 3.6M+ organic views without leaning on paid media as the primary distribution path. This case study shows how product and platform campaigns can use clipping when they need reach, repetition, and more than a single posting surface.
The Solution
Creator-led distribution opens multiple algorithm pathways at once.
Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
Weekly scale decisions turn campaign data into repeatable growth.
The Result
Glowcap saw a lift in both online sales and retail placement. The new brand now communicates both trust and style.
The Result
Glowcap saw a lift in both online sales and retail placement. The new brand now communicates both trust and style.
Client feedback
It’s more than design — they gave our brand a heartbeat.

Serena Liu
,
Founder

